We aren’t talking about Social Media — Facebook, Twitter, and so on.
We are talking about Social Marketing: “a process that applies marketing principles and techniques to influence target audience behaviors that benefit society as well as the target audience” (Lee and Kotler, 4th ed.).
University of Maryland Extension
Trained social marketing service providers from the University of Maryland Sea Grant watershed team and the Chesapeake Bay Trust will be delivering a hands-on, interactive session, from 9 to 3, Saturday, March 7th at UME.
- There is a $30 fee and we will provide lunch.
- Get more information and directions.
- Sign up now, so that we have a head-count, and click here to register.